Aim
To measure the effect of a school-based health and media education intervention on fruit and vegetable consumption and related vegetables among 10-year-old Italian children
Objectives
N/A
Summary
This study used a mixed methods approach, including a quasi-experimental main study and qualitative supplementary study to evaluate a 10-week school-based program for 5th grade students. Data were collected at before and directly after the intervention, and at 3-months after intervention completion. The 3 components of the program were: (i) health promotion, which included interactive activities promoting the consumption of fruits and vegetables; (ii) media education, which included interactive activities on how to critically analyse food advertisements (i.e. change slogan and photos of famous advertising of junk food); and (iii) a health communication media-based campaign (eight sessions once weekly), during which children created different media products related to fruits and vegetables targeting their parents.