In previous work, Hort Innovation identified the need for an alliance to facilitate cross-sector collaboration to increase children’s vegetable intake.

To achieve this, the Vegetable Intake Strategic Alliance (VISA) was established to capture a wide range of stakeholders including the horticulture industry, State and Commonwealth departments, nutrition and health agencies, research organisations, retailers, early learning and parenting organisations and various non‐government organisations.

VISA is working to leverage knowledge, funding and collaboration to achieve a shared vision of increased vegetable consumption among children and their families.

Initial work has developed the investment plan, specific activities and terms of reference for VISA. The focus for current and future activity involves putting these plans into action.

The aims of VISA are to:

  • Explore a range of complementary initiatives that address children’s vegetable consumption, using reliable evidence of their effectiveness, and outline a strategic plan to guide investment
  • Investigate opportunities to leverage and enhance the impact of initiatives to increase vegetable consumption through partnerships outside the traditional horticulture supply chains
  • Provide input into strategic investment decision-making within Hort Innovation to help guide the allocation of funds to chosen initiatives.

The intended outcome of VISA is to facilitate and inform future development and implementation of evidence-based initiatives that create long-term and sustained increases in children’s vegetable consumption.

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